The Golden Award by Web::Strategija: PLIVA Maxflu Online Campaign the Best in 2011!
For already a number of years the regional Web::Strategija (Web Strategy) conference has presented the Golden Award in the category of Web Marketing Campaigns to promote the creative and design excellence of regional web experts.
As these are the experts one should learn from in order to bolster the further Internet marketing growth, Web::Strategija will continue to present its Golden Award and thus support their efforts.
The jury of Web::Strategija presented the Golden Award in the category of Web Marketing Campaign 2011 to the Fingere/iDEA Studio for the Maxflu web and Facebook campaign. Damir Podhorski, a member of the jury, says their decision was based on "an innovative approach to online advertising by using the message "Facebook is virus infected", and "a positive response from target audience."
Facebook was used in the Maxflu online campaign as a platform for communicating with the target audience that collected 8500 "likes". The innovative virtual laboratory and the award game in which the players had to alleviate flu and cold symptoms of their virtual friends, met with a high response, attracting as many as 29000 players in only 60 days.